Say All You Want!
You have at MAX :60 to say all you want. Make sure you don’t just say EVERYTHING YOU CAN.
When it comes to writing compelling radio, you need to pace yourself. Too often, copywriters shove about 50% too many words into their scripts. Here’s a good rule of thumb:
60 seconds — 150 word count
30 seconds — 75 word count
15 seconds — 36 word count
That’s it….go put it into action!