Currently viewing the tag: "Male Voice Over Artist"

Client Relations: When to Suck It Up and When To Turn The Page

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I am not in the habit of telling business to take a flying leap but I am also not in the habit of being abused.  Don’t abuse me verbally or financially and the big one, don’t abuse my time.  It’s the one resource that I can never get back.

When I was in radio I [...]

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Say All You Want!

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You have at MAX :60 to say all you want. Make sure you don’t just say EVERYTHING YOU CAN.

When it comes to writing compelling radio, you need to pace yourself.   Too often, copywriters shove about 50% too many words into their scripts.  Here’s a good rule of thumb:

60 seconds — 150 word count

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